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ABOUT THE PROJECT
Five years of serving affordable, healthy meals had made Korede Spaghetti a campus favorite. But the brand didn’t yet reflect the reputation it had earned. With a basic logo and no consistent identity across its outlets, there was an opportunity to give a much-loved food brand a look and personality to match.
We moved past the old logo entirely and built a modern identity rooted in what makes the brand distinct: approachable, food-first, unmistakably itself. That identity now runs consistently across every outlet, every piece of packaging, and everywhere customers meet the brand online, so the look finally matches the reputation Korede Spaghetti has already earned.
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CHALLENGES
Korede Spaghetti wasn't starting from zero. It was already a running business, with existing outlets, existing regulars, and a look people were used to, even if it wasn't doing the brand any favors. The real challenge wasn't picking a new color scheme. It was rolling it out.
We rolled the changes out in stages, starting with what customers would notice first: the signs and the packaging, before moving on to everything else. That way, the change felt like a natural upgrade for regulars, not a jarring overnight switch.
( 00-03 )
SUMMARY
Korede Spaghetti now has a brand as solid as its five-year reputation. A clear, consistent identity runs through every touchpoint, from its physical presence to how it shows up online and in customers’ everyday experience.
We gave Korede Spaghetti a brand that looks and feels like what it has always been: a trusted, affordable, genuinely good food brand. We turned the reputation it built over five years into an identity that clearly communicates its value and feels worthy of the business behind it.
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